WASHINGTON (NNS) — On July 10, 2017, the Navy Chaplain Corps will launch a social media campaign called #CharacterMatters to engage service members in a conversation on the importance of character.
The interactive campaign, published via the Chaplain Corps’ social media accounts at Twitter (@NavyCHC) and Instagram (@NavyChaplains), will focus on character traits important in fostering healthy relationships and professional readiness.
As part of his vision for Navy leaders, the CNO has challenged us to “actively strengthen our shipmates’ integrity,” so that our entire Navy team, as an institution, behaves in a way that is “consistent with the values that we profess.”
Rear Adm. Margaret Kibben, Chief of Chaplains of the Navy, recently explained how her social-media campaign supports CNO’s vision. “This campaign,” she said, “is just one of the ways we actively strengthen the values of our shipmates. And no matter whether the contributions to our character as individuals are social, moral, or religious,” she continued, “the bottom line is that ‘character matters.'”
The campaign, running from July 10 to the last week of Sept. 2017, will offer participants a weekly opportunity to share reactions to an image depicting a selected character trait, and to provide an answer to a crossword puzzle clue. The clue will be announced on Monday and the answer revealed on Wednesday of each week of the campaign.